The Studio Blueprint

Notes from inside real studio launches.

Pricing, equipment, launches and the economics of boutique Pilates. Written for owners, not for search engines.

Journal · 3 min

The real cost of a cheap reformer

1Number you see on the invoice 6Cost lines on the real ledger 5 yrsThe honest horizon Every equipment quote gets judged by one number: the price. It is the only number on the page, so it fe...

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Journal

Standard vs. Bespoke: Why Custom Reformers Are Your Studio’s Best Marketing Asset

Every studio owner prices equipment the same way at first: as a cost to minimize. The studios that build waitlists price it differently, ...

1 min

Journal

How to Launch a Pilates Studio in 6 Essential Steps

Most studio launches do not fail on passion. They fail on sequence: signing a lease before the numbers exist, ordering equipment before t...

2 min

Journal

[solidcore] success case study

2013First studio, Washington DC 100+Locations reached $0Spent on discounting In 2013, Anne Mahlum put her savings into a single b...

2 min

Journal

Profitable Boutique Pilates Guide

Two studios can run the same reformers, the same schedule and the same neighborhood and end the year in opposite places. The difference i...

1 min

Journal

How to Build a Perfect Pilates Group Class

A great group reformer class is choreography twice over: the bodies, and the springs. The classes clients rebook share a structure you ca...

1 min

Journal

Pilates Industry Report

+66%Pilates bookings, year over year 15M+ClassPass reservations in 2025 3rdYear running as the most-booked workout Every few year...

2 min

Journal

How to Care for Your Oshun Studios Pilates Equipment

A commercial reformer earns its keep through repetition: thousands of carriage strokes a month, every month. The difference between a mac...

1 min

Journal

Compare Our Spring Options

The Heart of the Machine Every movement on a reformer travels through its springs. The frame holds you; the springs answer you. It's the ...

1 min

The Studio Library

The four guides we hand every new studio partner.

Pricing strategy, the launch playbook, the $35K of mistakes to avoid, and your studio aesthetic. Written from inside real studio launches. Sent to your inbox, free.