The Studio Blueprint
Notes from inside real studio launches.
Pricing, equipment, launches and the economics of boutique Pilates. Written for owners, not for search engines.
Buying Guide · 4 min
A reformer with a tower adds tower work to the machine you already teach on; a Cadillac is a larger, stationary table with the fullest set of attachments. Who each suits, when neither is needed, and what each setup costs at public prices.
Read the case study
Journal
1Number you see on the invoice
6Cost lines on the real ledger
5 yrsThe honest horizon
Every equipment quote gets judged by one nu...
3 min
Journal
Every studio owner prices equipment the same way at first: as a cost to minimize. The studios that build waitlists price it differently, ...
1 min
Journal
Most studio launches do not fail on passion. They fail on sequence: signing a lease before the numbers exist, ordering equipment before t...
2 min
Journal
2013First studio, Washington DC
100+Locations reached
$0Spent on discounting
In 2013, Anne Mahlum put her savings into a single b...
2 min
Journal
Two studios can run the same reformers, the same schedule and the same neighborhood and end the year in opposite places. The difference i...
1 min
Journal
A great group reformer class is choreography twice over: the bodies, and the springs. The classes clients rebook share a structure you ca...
1 min
Journal
+66%Pilates bookings, year over year
15M+ClassPass reservations in 2025
3rdYear running as the most-booked workout
Every few year...
2 min
Journal
A commercial reformer earns its keep through repetition: thousands of carriage strokes a month, every month. The difference between a mac...
1 min
Journal
The Oshun spring system
Every Oshun machine ships with its full spring set, listed on its product page. On the Timber Reformer, Origin Re...
1 min
